Search engine optimization is a broad term covering a number of areas related to getting visitors to your website through search engines. Getting ranked highly in search engines such as Yahoo! or Google is one of the most cost effective way to get visitors to your website and generate new business.
There are millions of searches conducted daily for producst and services and if you can capture a fraction of that you can receive a lot of visits to your website. And if your website is getting found for the right keywords, your visits will be very targetted to the products and servcies you provide.
How to get your Website Ranked in Search Engines
There are two strategies to geting highly ranked in search engines:
Search Engine Optimization (SEO)
The objective of Search Engine Optimization (SEO) is to increase your Search Engine Rankings through 'natural' or 'organic' search engine listings. This means how your website is ranked is entirely dependent on the quality of the website you build (content), and the way the general community value your site. Getting ranked highly is purely at the discretion of the search engine and cannot be purchased. Understanding how search engines assess your website is fundamental to improving your rankings, and could take some "tweeking" of pages and menu systems to achieve top ranking.
Search Engine Optimization plans start from $179.00 / month
Search Engine Marketing (SEM)
The objective of Search Engine Marketing is to utilise the 'Sponsored Listings' services of search engines to get ranked highly. Sponsored listings are a form of paid advertisting whereby you pay for every 'click' that you receive through search engine results. The higher you wish to pay for a click, the higher you will get ranked. The cost of of a click depends on the competitiveness of the keywords you are targeting.
Search Engine Marketing plans start from $139.00 / month